Bernie is the Peter F. Drucker Chair of Management and Liberal Arts at the Peter F. Drucker and Masatoshi Ito School of Management at Claremont Graduate University. He is also Interim Dean of the school. Prior to this appointment he was the Executive Vice President, IMD, North America. Bernie was a founder and President of Monitor Executive Development. He previously was a Full Professor of Marketing at the University of Southern California. He has also served on the faculty at the University of Arizona and was a Visiting Professor at Harvard Business School.
Bernie has been ranked as one of the top five marketing scholars based on both the number of publications as well as citation analysis in the most highly regarded marketing journals. He is a two-time recipient of the Alpha Kappa Psi award for best managerial article published in the Journal of Marketing. He also received the JAMS best-paper award. Finally, he received the Jagdish Sheth award for long term contributions to the discipline of marketing. His research is largely centered on how to build customer/market driven companies.
Bernie has taught a variety of undergraduate, MBA, and PhD courses in leadership, marketing, and strategy. During his tenure at USC, he received the Golden Apple Award as the MBA teacher of the year at USC – as voted by the MBA student body. Bernie’s executive development experience has involved a broad array of B2B and consumer companies including such industries as telecommunications, financial services, construction, semi-conductors, media, software, agribusiness, biotechnology, pharmaceuticals, and health care.
For 10 years Bernie was senior partner at Monitor Group advising clients on their human resource development, leadership approaches, and go-to-market strategies. In this capacity he played a senior partner role in guiding several fundamental organizational transformations. These have ranged across a number of industries. He also advises leading firms on their overall approach to human capital and leadership development.